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Optimize for Page Experience
From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. Your website isn’t the only place for SEO marketing; you can create high-quality, unique content, like an interview with an expert in your field, to encourage other sites to link to yours. When a website links to you (a backlink), it is essentially vouching for you. These backlinks can increase your domain authority, which can boost your rankings on search engines. Blogs can help you improve your website SEO by expanding your visibility in search.
Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic. While SEO solutions aren’t always this straightforward, addressing technical SEO issues can sometimes yield immediate benefits.
- If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages.
- For an entry-level tool, it’s great for keyword research and finding backlink opportunities.
- The title tag and meta description are two of the most important on-page SEO elements.
- These GEO and organic search trends aren’t about chasing rankings — they’re about becoming the source AIs trust and reference.
In contrast, Qwoted helps you gain media attention with PR campaigns. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
Discover Untapped Keywords on Reddit
Featured snippets take up more space than the traditional blue link and description. This can positively affect the number of clicks your page gets, so earning featured snippets is a great way to drive more traffic to your WordPress website. You should then check to make sure that the Show Categories in search results option is enabled. Posts you’ve marked as Cornerstone Content that hasn’t been edited in the last six months will appear under a Stale Cornerstone Content link in your Posts list. You may want to add your target country to the filters at the top, particularly if you have your content translated into other languages. It’s also a matter of correctly “setting the scene” for your readers right from the start and improving your bounce rate by delivering the content they were expecting to see.
With all of this said, remember that your content should always sound natural and make sense. Work your keyword naturally into your opening, rather than simply stuffing it into your first paragraph for SEO’s sake. Read more about the benefits of translating your website further down, and be sure to check out our in-depth multilingual guide to start dominating the SERPs in other languages. Additionally, you’ll want to cut down on distractions that users may find annoying.
Zero-click searches occur when a user’s query is answered directly on the search engine results page (SERP), without the need to click through to a website. These include featured snippets, knowledge panels, and other direct answers. While they can SEO Anomaly reduce website traffic, optimizing your content to appear in these features can increase visibility and authority.
Because your navigation is at the top of the page, Google sees those links first. Let’s say you have two links pointing to a page on your site… and both of those links are on the same page. You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry.